Here are some recent projects that kept the Marketing Team busy.
...and much more.
Focus on MDM and new product
introductory.
Booth 200 x 200 ft.located in healthcare packaging hall.
New location, first time booth in hall 8a, fully focused on MDM.
Booth size 9x7, main target: new products launch
Smaller booth to present hospital solutions.
Reasons:
- WFSS congress held in the same week
- Cancellation of previous registration not accepted by Messe Dusseldorf
First year STERIMED was presenting SPS Medical, Pergut MEDICAL, EEE and Westfield under one mutual booth.
Other Events:
S2FS Congress, 28-30 September - SPS Medical
SOFCOT, 9-11 November - Ancitrak presentation
Medtec China - cancelled
PACK EXPO
CHALLENGES: Rocketing prices for the booth construction
and services. Organizing a successful presentation of the company and products within a budget.
FOCUS: New products launch - Polybond CGP, Header Bag. Focus on environmental aspects, innovation, alternative to Tyvek.
Advertising in the official Pack Expo magazine + online banner: Healthcare Packaging
RESULTS & FEEDBACK:
Positive feedback on loction, booth structure, super efficient visuals:
- All the key accounts came!
- Demand for Tyvek alternatives is huge
- Prospect seems willing to accept the cellulose change
99 leads (compare to 31 leads from Pack Expo 2021)
COMPAMED
CHALLENGES: Attract visitors to the new booth location, booth dedicated for MDM solutions only.
FOCUS: New products launch - Polybond CGP, Header Bag. Focus on environmental aspects, innovation, alternative to Tyvek.
Advertising in the official COMPAMED magazine + online banner - DEVICE MED - Greman and French issue
RESULTS & FEEDBACK:
Excellent booth location and effective booth design
- Very busy start of the show, bit slower in the second half
- Stand fully packed for the Wine Testing event - good networking and informal chat with business contacts
- Possitive feedback on new products
Over 190 contacts collected
MEDICA
CHALLENGES: How to fit all products and meetings to 12 sqm booth.
FOCUS: Ultra and Humipak - latest addition to hospital product range.
RESULTS & FEEDBACK:
- Many meetings with mostly existing distributors
- No German customers
- Several questions about Sterimed organization structure
- members and products integration
48 contact sheets
WFHSS
CHALLENGES: Clearly present EEE, Pergut, SPS, ATH at one booth. Booth location not very good - back of the hall, low ceiling
FOCUS: Ultra, Humipak, Ancitrak2
Present Sterimed Group members and Pergut Medical 'face' of Sterimed in Spain
RESULTS & FEEDBACK:
- The booth was full most of the time - visitors interested in all products
- As always - huge interest in Ancitrak2
- Not as many exhibitors as last year